Sales of Morrisons’ party lines have been stronger than forecasted following the relaunch in April 2021.
Morrisons’ relaunched its party range in April with the objective of offering new and exciting on-trend products to create a non-stop party shop for all occasions. Club Green has been a key partner in delivering the new ranges, supplying the grocer with premium quality party products including milestone balloons, candles, cake toppers, and party backdrops.
After seven weeks, product sales have exceeded all expectations, and validated Morrisons’ decision to revitalise its in-store range.
Michele Gaudelli, commercial director of Club Green, commented: “We are delighted to have been part of this very exciting project, helping Morrisons’ transform their party offering to now become a go to place for all party occasions. A big thank you to all our team and the fantastic team at Morrisons who worked tirelessly (during difficult times within the shipping world) to make this launch a real success.
“Our team pulled out all the stops to ensure that Morrison’s launched with every single product committed. We were not going to let a vessel blocking the Suez canal get in the way of making this a success and launch on time with 100% product availability. The new partyshops look amazing and our product sales have been fantastic.
Club Green is continuing to work closely with the Morrison’s team to evolve its party offering for all events and seasons, to ensure it remains current and on trend. Michele continued: “Our focus is now on AW21 and making sure this is another success.”