As restrictions in the UK continue to ease, MorphCostumes has reported a slow and steady increase in sales, indicating a brighter future for the party industry.
With non-essential retail back into the swing of trading and social restrictions gradually lifting, sales of costumes at MorphCostumes have also begun to recover, with small increases each week representing an increased consumer confidence and demand.
Fraser Smeaton, chief executive at MorphCostumes told PartyWorldwide.net: “We’re seeing sales pick up slowly and steadily. If you compare to March/April, we’re stepping up. Not huge amounts, but consistently around 3 or 4% each week. It’s impossible to prove, but you would hope that’s a sign of confidence and demand and events coming back.”
He warned that a full return to normality would need to be in place, however, before the industry can fully recover post-pandemic.
“Obviously, costumes are driven by mass events, so in order to get demand back properly, we’ll have to see the outcome of the social distancing reviews,” Fraser continued. “We need to see festivals and nightclubs and parties come back before we can get demand back to where it was. But there are now green shoots of recovery over the last few weeks, which bodes well for the future.
“We are positive that this is the beginning of the end.”
