Progressive Party looks at the importance of licensing in the sector and what the latest trends are.
Licensed products are a mainstay in the party industry, from kids’ cartoon characters to the latest film releases and even food and drink brands, licensed lines include costumes to partyware, décor to balloons. PW finds out more about licensing in the party industry.
From children’s parties to milestone events, Halloween to World Book Day, the party calendar is filled with opportunities for licensed products to shine.
Jafeth Vermeij, account manager at OppoSuits says: “Looking at the following that some brands have built over the last decades, we cannot deny that licensing is key. The internet also has a huge impact nowadays. The amount of exposure companies get daily through several channels, makes it just as important for licensors to keep being relevant. I think all party suppliers can agree that this two-way stream benefits us all staying on trend.”
Jonathan Grassi, vice president, Grabo, agrees: “Licensed products are always much loved, especially by the little ones. They certainly make a positive contribution to the party world as they are easily recognisable and immediately trend setting.”
To read the full feature in the latest issue of Progressive Party, simply click here.
