Jurassic World: Fallen Kingdom performs well for Qualatex

Qualatex has reported strong sales for its dinosaur-themed Jurassic World: Fallen Kingdom range of latex, foil and Bubble balloons.

The Jurassic World: Fallen Kingdom range has gotten off to a ‘roarsome’ start following the release of the fifth instalment in the Jurassic Park series.

The summer blockbuster made over $148 billion at the box office in its opening weekend, making it the second ever most successful opening for a Universal film. It also enjoyed the #1 film slot in 67 different countries including the USA, Brazil, Australia and Mexico.

The huge success of the film has been reflected in sales of Qualatex’s new Jurassic World: Fallen Kingdom balloon collection. The range includes a giant 38” Raptor Microfoil shape, an 18” Raptor microfoil balloon, a Jurassic Bubble and various printed latex designs.

“We’re enjoying strong demand for our new Jurassic World range,” says Julie Dommett, head of marketing for Pioneer Europe. “As well as being perfect presents for dinosaur lovers, the products also lend themselves perfectly to retail windows and in-store displays due to their eye-catching designs, making them an ideal choice for all party and giftware retailers looking to make an impact in store.”

MORE NEWS
Licensing for retail
 
A survey at the recent Licensing for Retail Day has highlights retailers has provided insight into the role licensing plays in retail business strategies....
BGC Paul White Feature Image
 
Acquisition joins greetings, balloon, party and stationery wholesalers....
The Licensing Awards
 
The 2024 Licensing Awards are now open for entry – with a closing date of Thursday 30 May 2024. ...
Progressive Preschool featured image
 
Party City is moving forward with a programme to secure its current portfolio of over 750 stores in 45 states in the US....
Rubie T&J
 
Warner Bros Discovery Global Consumer Products and Rubies bring beloved duo, Tom and Jerry, back to costumes with new toddler collection....
Stationery_News_Screen
 
The new platform will be the one-stop shop for news, views, trends and developments across the stationery sector in the UK....
Get the latest news sent to your inbox
Subscribe to our daily newsletter