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“It is important that we help to mould a more sustainable future for our category”

As one of the sponsors for next week’s Sustainability in Licensing Conference 2020 (SILC) Amscan is only too aware of the importance of helping to drive sustainable growth within its own business as well as the industry as a whole. Head of design and marketing Jen Wilson explained more.

“As leaders in our industry, it is important to us that we take these challenges by the reigns and help to mould a more sustainable future for our category, from the outset.

There are already many developments we have made to tackle the sustainability challenge, which have not just changed our licensed portfolio, but also our generic compliment.

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Sustainable Warner Bros. costumes will be launching in 2021

One of our greatest achievements is being first to launch our sustainable costumes, which after a seasonal trial, will see Warner Bros. licensed designs added to the mix for 2021. The full package is sustainable, the garment is made from recycled materials and the packaging can be fully recycled – although it also includes a secondary use prior to this!

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Paper loot bags have replaced previous plastic versions.

We have also made significant changes to our party formats. Our core items have moved to FSC materials for anything launching in 2021, with a migration on a rolling change to existing lines to follow these new parameters. Traditionally plastic, we have also migrated all our printed ensemble party bags and table covers to paper for not only licensed ensembles but also all generic juvenile design as an initial step.

Other great developments include revisiting the typical favour pack and ensuring these include more relevant re-usable items such as stationery items instead.

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Cardboard packaging will replace polybags.

It is not just product that we are looking at though. Our packaging has also started to change. While this is challenging due to a myriad of regulations, we successfully launched two ensembles at the start of 2020, where products are packaged in recyclable boxed packaging rather than clamshell or headers and polybags. As we continue in to 2021, look out for more sustainable packaging across the board. We are really excited to help be the change and make a necessary contribution to being more sustainably conscious and responsible.

We are really looking forward to joining the conference, sharing our learnings, and of course gaining insight and education ourselves, on how we, collectively, can work together to promote a more sustainable future.


Taking place from Tuesday 24 – Wednesday 25 November, SILC is set to deliver a full agenda of keynote speeches, panel discussions and exclusive research findings, designed to help the licensing community drive sustainable growth within their business and the industry as a whole. Full details can be found at www.sustainabilityinlicensing.com.

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