Informa Markets launches Licensing for Retail conference

Licensing for Retail: Planning for the Future is organised by Informa Markets’ Global Licensing Group in partnership with Licensing International.

The new event for UK retailers will take place at Convene London, on 19 April 2023. A limited number of free tickets are available to vetted retailers. Non-retailers can purchase tickets and booking is now open online with discounts to Licensing International members.

Delegates from BLE’s Retail Mentoring Programme will also be in attendance, including execs from Asda, Claire’s, M&Co, John Lewis, Very Group, Tesco and Morrisons.

Laura Freedman-Dagg, Global Licensing Group’s head of retail, commented: “The Licensing for Retail programme has been designed 100% with retailers’ objectives in mind.

“By providing through-the-year content in addition to the Retail Mentoring Programme and Brand Licensing Europe, our goal is to help retailers understand more about how brands and customer fandom can drive their strategy forward and, as a result, maximise their use of brand partnerships to drive sustainable growth. This is so important right now, given all the challenges retailers are facing.”

Steve Manners, UK md and head of global marketing at Licensing International, added: “We’ve been working closely with Informa to find ways to further engage with retailers and create relevant and informative programmes that demonstrate the value of licensing.

“Licensing for Retail is a natural progression from our previous events, which we are confident will be of significant benefit to retailers, licensees, licensors and agents.”

The content will help retailers navigate the world of branded products through trend presentations, case studies, and updates on the latest technological advances and will follow four themes:

Setting the scene – The power of brands at retail

Licensing and you – How brand licensing is so much more than the brand slap

The future – How will brands be represented at retail in five to 10 years

Coming together – Licensors, licensees and retailers

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