Outside of the US, Halloween products are mainly stocked within party retailers and grocers throughout October, but West Midlands entrepreneur, Tom Cheema, has changed that by launching a pop-up store entirely dedicated to all things spooky, and it’s growing every year. Progressive Party chatted to him to find out all about the business…
The very first book that Tom Cheema bought at the age of eight, after badgering his mother for some time, was The History of Horror Movies. The book is still on his bedside today and is testament to his lifelong interest in all things horror and Halloween.
It was this passion that fuelled his desire to start up his own Halloween store. He tells us: “I travelled to America with my wife and saw the Halloween stores over there, and we were just wowed by them because obviously America is the home of Halloween. Some of the stores over there are absolutely incredible and we just thought to ourselves, Halloween is obviously getting bigger and bigger by the year in the UK, but there’s not really anything similar here, so let’s try and bring some of that magic from America to the UK.”
You can read the rest of the interview in our latest issue here.