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H&P Expo 2020: heroes and highlights

Product demonstrations, in-booth fashion shows and show-only discounts at this year’s H&P Expo allowed more than 250 leading suppliers from across the party and Halloween sector to make the most of the opportunity to showcase new costumes, make-up, accessories, décor and party supplies.

Meanwhile, special events such as the Artist Battleground, Friday Night Fashion Show, Product Preview and the New Product Showcase introduced retailers to the products that will be in demand later this season.

Moon Creations was named the Artist Battleground Master for bringing the theme of ‘space’ to life live on stage, while Pumpkin Pulp, BoneWare Cutlery and Rubies Pet Shop took first, second and third places (respectively) for best new product of the show, as voted for by buyers.

On Saturday evening, networking and celebration was the focus as the industry came together for the largest Brewing, Boos and Booze party to date, full of extraordinary and creative costumes, networking, and dancing.

“We would like to thank all of our exhibitors, partners, retailers and sponsors for an incredible celebration of the industry in New Orleans last month,” commented Marni Vinci, show director of the Halloween & Party Expo. “With their feedback and advice we continue to evolve the show in tandem with the overall market in order to find new ways to forge face-to-face connections and support business success for our customers.”

“We are once again so impressed to see the creativity and innovation on the show floor,” commented Michele Buggy, executive director of the Halloween & Costume Association. “It’s refreshing to visit every year knowing it’s never the same show twice.”

Next year’s Halloween & Party will be taking place from 22 – 14 January 2021, in Dallas, Texas. For more information visit or follow #theHPE21 on social media.

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