Europe’s largest Halloween retailer has re-opened in the Birmingham mall in a new ground floor location.
Offering a huge range of Halloween costumes, decor and props, Halloween House will once again provide a large choice of life-size props this year, including a 12ft Towering Reaper and Cagey the Clown.
In-store theatre is key to the retailer’s success and this year, customers can enjoy a cemetery scene, a Butcher’s Shop and Pennywise getting up to no good with Georgie.
Rebekah Nacchione, assistant manager, commented: “We are really proud and excited to open Europe’s biggest Halloween store again and are celebrating our fourth successful year at Merry Hill.
“We’re all about customer and their in-store experience at Halloween House – it’s heart-warming to see children and families enjoying themselves and shopping for this fun and ever-popular spooky celebration.
“We are a destination store and have already had customers travel from all over the UK to visit us, and people are going crazy over our interactive new megastore.”
Jonathan Poole, centre manager at Merry Hill, added: “We’re delighted to welcome Halloween House back to the centre again. The store always proves such a hit with all ages and has become an annual highlight for our visitors as they get ready for one of the biggest nights of the year.
“Since its first appearance at Merry Hill, Halloween House has continued to expand its offering, becoming the largest Halloween store in Europe and this year it’s spookier than ever. Halloween House provides a one-stop shop full of spooky experiences, treats and entertainment for all ages of visitor. Last year, we saw shoppers travelling from all over the Midlands and this year Halloween House have already told us they have visitors travelling all the way from Wales.”
Halloween House is this year located in the Lower Mall, opposite Boots, and is planning to bring more than 20 jobs to the local community.