This ad will be closed automatically in X seconds.

Halloween 2022 planning ‘in full motion’ for party industry

Following a stonking Halloween in 2021, suppliers are getting prepared for October’s festivities early, so Progressive Preschool found out what the expectations are for this year’s event, and what products are in the pipeline.

Halloween in 2021 was one of the first big gatherings since restrictions lifted in the UK. Coupled with it falling on a weekend, it was a recipe for success for suppliers and retailers alike, with many shops reporting sold out stock. That success has led a number of manufacturers to plan earlier than usual for 2022.

Jen Wilson, head of product, design and marketing, Amscan, explains: “Planning has been in full motion at Amscan for Halloween 2022 for a while, across all categories in our portfolio: Costumes, party, latex and foil balloons.”

To read the full feature in the latest issue of Progressive Party Europe magazine, simply click here. 

MORE NEWS
Cazaar gaming (1)
 
Following the success of the launch of the online party marketplace, Cazaar has announced its expansion into the gaming sector....
consumer confidence (4)
 
GfK's Consumer Confidence Index has show that levels have fallen by one point to -41 in June, setting a new record low for the second month running....
Untitled Design - 2021-07-09T122013.189
 
Halloween is a delightful holiday packed with fun – parades, trick-or-treating, parties and other costume-wearing opportunities. And Halloween pays a lot of bills for costume shops. But in the past couple of decades, as the popularity of the holiday has grown, big box stores and internet retailers have taken a growing share of sales....
Gemar on Twitch (2)
 
The balloon brand is posting expert tutorials hosted by Gemar Ambassador, Gergo Csatai on the live streaming platform twice a week. ...
Afro Unicorn Walmart (1)
 
Afro Unicorn, a brand with a mission to celebrate women and children of colour, has launched a curated assortment of its party supplies exclusively with Walmart....
BAPIA FunDay
 
Over 100 balloon and party professionals from all over the UK attended the inaugural BAPIA FunDay on 7 June at the Grand Station Venue in Wolverhampton....
Get the latest news sent to your inbox
Subscribe to our daily newsletter