Following a stonking Halloween in 2021, suppliers are getting prepared for October’s festivities early, so Progressive Preschool found out what the expectations are for this year’s event, and what products are in the pipeline.
Halloween in 2021 was one of the first big gatherings since restrictions lifted in the UK. Coupled with it falling on a weekend, it was a recipe for success for suppliers and retailers alike, with many shops reporting sold out stock. That success has led a number of manufacturers to plan earlier than usual for 2022.
Jen Wilson, head of product, design and marketing, Amscan, explains: “Planning has been in full motion at Amscan for Halloween 2022 for a while, across all categories in our portfolio: Costumes, party, latex and foil balloons.”
To read the full feature in the latest issue of Progressive Party Europe magazine, simply click here.