Getting A Laugh: Comedy Costumes

Fancy dress has always been an attention-grabber, but party-goers looking to really raise a smile in 2018 have more comedy and novelty costumes to choose from now than ever before.

The number of innovative and creative fancy dress costumes to choose from has seen the interest in novelty dress-up rise as consumers are able to choose from the classics – bananas, Morphsuits and ‘fat’ suits as well as the new foam styles, oversized inflatables and novelty ride-ons.

“The reality,” says Mark Brett, UK agent for Boland Party, “is that all fancy dress outfits are comic or novelty. Whether you dress up as a banana or a medieval warrior, it is going to be a novelty and someone will think you look comic!”

He continues; “The entire market is about creating alter-egos, dreams, heroes and the unattainable – but above all fun and laughter. The great thing about this industry is that despite every effort from suppliers to develop new ideas most come from the imagination of the consumer. My advice is to keep a close eye on stuff like Pinterest and Instagram. Despite what we suppliers try to tell you this is where you will find what is happening and you can react quicker than a supplier by being creative with product that is already available!”

With comedy costumes performing well across the board, there will be plenty of new items launched throughout the coming months to make your customers smile.

Click here to read this article in full.

MORE NEWS
PHil Grabo
 
After six years of valued and appreciated work at Grabo, Phil Bardsley, UK business development manager, will leave the company....
MAD Product
 
Following rapid growth in the UK, US and Australian markets, MAD Product has expanded its team with a new creative product developer....
Boland 2
 
In March 2024 Boland launched its new catalogue featuring hundreds of new items of party wear for young and old alike. ...
B&LLAs
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
Morph Costumes 2
 
The co-founder and ceo of Morph Costumes recently joined host Sebastian Schieke on the popular podcast....
Licensing for retail
 
A survey at the recent Licensing for Retail Day has highlights retailers has provided insight into the role licensing plays in retail business strategies....
Get the latest news sent to your inbox
Subscribe to our daily newsletter