Gender reveal demand at all-time high

The recent trend of ‘gender reveal’ parties has sky-rocketed in the last year, according to balloon brand Qualatex.

Gender reveal parties are viewed by many parents-to-be as a great way to celebrate revealing the gender of a new baby to friends and family, or, increasingly, to the couple themselves!

Initially, family and friends gathered round to see a cake being cut (to reveal blue or pink sponge) but balloon reveals – where they are popped to reveal pink or blue balloons or confetti inside – are now more popular.

“Gender reveal has literally come from nowhere in the last two years,” said Stuart Davies, owner of Beyond Balloons store in Tonyrefail, Porth in Wales, who has been blown away by the recent demand for creative gender reveal party solutions.

He continued: “I cannot recollect much interest in gender reveal at all two years ago, maybe once or twice a year if that. Now we are undertaking three to four gender reveals a week! Most go with the Qualatex giant 36” question mark popping balloon, although we have a range of options available.”

“The gender reveal trend has grown exponentially in the last two years, driven by amazing images on social media sites like Pinterest and Instagram as well as celebrity gender reveal videos on YouTube,” said Julie Dommett, head of marketing for Pioneer Europe.

She continued: “We’ve been thrilled to see Qualatex balloons play such a major part in the theatre of gender reveal celebrations across the globe. The Qualatex design team are continually developing new balloons in line with the latest trends and it is amazing to see some of the fantastic creations our balloon professionals make – adding impact and theatre to small family gatherings and larger events alike.”

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