Gemma International to cease trading after 34 years

After 34 years as a leading licensed greeting card, giftwrap and partyware company, Gemma International has announced it is to cease trading.

Confirming the rumours that have been circulating for a while, Amanda Parkin, managing director of Gemma International wrote to the company’s agents last Friday (May 31) to inform them of the business’ demise.

The statement said: “It is with great regret that I am writing to inform you that Gemma International has announced that it will cease trading.
 The Directors have resolved to put the Company into an insolvency process known as a Creditors Voluntary Liquidation.’

It continued: ‘It is likely that Rachael Wilkinson and Zelf Hussain of PwC will be appointed as liquidators after the meeting of the company’s creditors has taken place.’

The notice comes after a number of failed attempts to save the long-established business, including drastic cost cutting and putting it up for sale.

Gemma’s range of core party tableware lines included balloons, banners and favour packs across a range of popular charcaters such as Peppa Pig, PJ Masks, Natural History Museum and Stormtrooper licences.

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