This ad will be closed automatically in X seconds.

Gemar ambassador creates balloon arch for Britto

Renowned balloon artist and Gemar Ambassador, Luz Paz, was recently invited to create the piece to celebrate Romero Britto’s birthday.

Gemar spoke to Luz to find out more about the project…

Tell us, who is Romero Britto?

Luz: “You may not know his name, but you will almost certainly recognise Britto’s work. He’s the founder of the HAPPY art movement. Britto works with paint, sculpture and other mediums but his style is always beautifully bold and bright. His work might remind you of graffiti or
pop art with bold black lines and striking colours. It’s always playful and fun, bursting with joy.

“Of course it was an honour to be asked to decorate for such a wonderful artist.”

What did you make for him?

“I was asked to create an arch to go in a hallway filled with Britto’s art. Of course it had to complement the artworks, but not detract from them. In the end I used a simple design, but the fun came from using colours and graphic designs that reflected the ones Britto uses.
Always bold and bright.

“I chose a mixture of blues, yellow and orange as the colour palette. Polka dots had to feature, and texture came from a combination of Gemar Shiny balloons and the standard Gemar range, in a variety of sizes. I could never leave out those bold lines so I used tape to
add them to a handful of balloons, along with more polka dots. I hope the end result captured the fun and energy of Britto’s own work.”

Can you tell us how he reacted?

“He seemed to be delighted. Britto said the arch was awesome and a real work of art, but what really meant the most to me was his comment that they were “the most beautiful balloons in the whole world.” You can’t ask for higher praise than that.

“Britto was also amazed to discover how long the balloons last. He originally asked if he could keep them up until Saturday, three days after his birthday. Imagine how astounded he was to discover that the display could stay in place for a full month if he wanted it to. I think this just goes to show that art takes many forms, and everyone can appreciate balloons. Those bubbles of fun always bring a smile and lift the moment just a little more, even in the home of the happy art movement.”

BLE 2021 (2)
Following a break of over two years, Brand Licensing Europe returned last week with over 150 exhibiting companies and a marked increase in retailer attendees....
Spring Fair (2)
Spring Fair organiser, Hyve Group, has announced that 90% of its stand space has been sold and the company is looking to increase the floorplan to accommodate demand....
Disguise Funko Pop masks (2)
Disguise has announced that its complete line of Funko Pop Masks is now available on Amazon in time for the Christmas period....
Progressive Preschool featured image (2)
A recent survey by Kantar into consumers' party and celebration plans, has shown that more than half are not planning any celebrations outside of their own home in the next three months....
Rubies Spider-Man No Way Home (1)
As Spider-Man: No Way Home readies to hit the big screen on 17 December, Rubies has unveiled its latest costume design for the superhero....
Greg de Jong Folat (1)
After ten years working for Folat, commercial director, Greg de Jong, has announced he will be leaving the company at the end of the year....
Get the latest news sent to your inbox
Subscribe to our daily newsletter