Today (Friday 22 November) is the official UK release date for Frozen II, the hotly anticipated sequel to Disney’s 2013 breakout hit Frozen, the biggest animated movie ever.
The launch – which at this time of year is as much about the associated merchandise and franchise potential as the movie itself – comes after months of carefully co-ordinated press campaigns, red carpets and preview events.
The original Frozen was a huge trend across dress-up and party merchanise and the second movie is expected to give the Elsa, Anna and the rest of the franchise another boost as a new generation of children embrace the story.
Pioneer Europe has already released its Frozen II balloon and partyware collection, while Amscan has also launched a fresh new balloon range. For dress-up, Rubies UK has released a range of new costumes and Mask-arade masks at various price points, while American dress-up company Disguise launched its Frozen II collection pre-Halloween.
Earlier this week, Claire Grasby, md of Party Delights, spoke to BBC Breakfast and revealed that the franchise is already accounting for about 50% of girl’s party sales.
