A number of fancy dress costumes took centre stage at this year’s London Fashion Week Men’s (LFWM) as fashion house Rottingdean Bazaar made sure it stood out from the crowd by dressing its models in giant worms, Christmas trees and corn on the cob outfits.
The four-day event – which ran from Friday 8 to Monday 11 June – saw the hire costumes making their catwalk debt thanks to James Theseus Buck and Luke Brooks, the creative team behind Rottingdean Bazaar.
The costumes were shown as part of LFWM’s ‘Man’ show, a project that was launched in 2005 by Topman and Fashion East to nurture menswear designers through ‘the difficult early stages of their career’. Each season three menswear designers are given the opportunity to present a fully-sponsored catwalk collection to the international press and buyers.
This was Rottingdean Bazaar’s last show as part of the scheme, so the pair decided to go out with a bang. Each model also held a placard which listed the details of the fancy dress store the costume had been hired from.
“Ever since we started we wanted to try to twist what the purpose of a catwalk show is, and this was something we didn’t think had been done before,” said Luke. “We also didn’t want to have to loan the collection out next season, you know, we don’t have a PR or anything. So if stylists want to borrow looks, they’ll have to get in touch with the stores we hired them from. We found that quite funny!”
