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Disguise secures expanded Universal portfolio

American costume and accessory company Disguise has secured a partnership with Universal Brand Development to design, market, manufacture and distribute Halloween costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for the complete portfolio, commencing in 2021.

The expanded collaboration will be the first time Disguise has held multi-year portfolio rights for Universal Brand Development’s key properties from the company’s feature films, TV and horror vaults.

As part of the partnership, Disguise is designing a new version of the popular inflatable Jurassic World T.rex costume, along with updated innovations and modifications.

“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Jurassic World, Trolls and Minions to horror properties like Frankenstein and Dracula to an amazing array of streaming properties and a massive vault of classic films,” said Tara Hefter, evp and gm of Disguise.

She continued: “Disguise is beyond thrilled to be collaborating with Universal Brand Development in such a meaningful way. And we look forward to the ultimate roll-out of our Halloween costumes and accessories later in 2021.”

Disguise’s Halloween costumes and accessories for Universal Brand Development will be available online, at major retailers and Halloween specialty stores from autumn 2021.

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