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Disguise partners with Sega for Sonic Prime

The new deal maintains Jakks Pacific as one of the franchise’s global merchandise partners, and names Disguise as the official costume and costume accessory partner for the upcoming animated Sonic the Hedgehog series.

The new products will be designed, manufactured, marketed and sold by Disguise worldwide from 2023. As previously announced, the new Sonic Prime series, produced in partnership with WildBrain, is set to launch globally on Netflix in 2022, drawing upon the keystones of the brand, and features the Blue Blur of video game fame in a high energy adventure where the fate of a strange new metaverse rests in Sonic’s gloved hands.

Jakks Pacific will also produce action figures, playsets, vehicle, plush and other collectibles based on the series from 2023.

Craig Drobis, svp of marketing at Jakks Pacific, commented: “Sega has done a tremendous job telling the story of Sonic through a multitude of medium forums. In addition to the high-octane video games, they continue to release and the Sonic Movie 2 coming next year, Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give Jakks a whole new Sonic multiverse to explore through toys and costumes. Our costumers are not just kids, but also collectors, and this brand consistently hits the mark with retailers and fans year after year.”

Michael Cisneror, senior manager of licensing at Sega of America, added: “Jakks has consistently captured Sonic’s signature persona, and we’re thrilled to have them on board for another partnership. Sonic Prime will feature everyone’s favourite hedgehog setting out on a new adventure, so we’re looking forward to providing innovative products to audiences everywhere that will brind the iconic character to life.”


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