Disguise has expanded its long-standing agreement with The Pokémon Company International through a multi-year contract extension.
This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, allowing it to continue to design, develop and manufacture Pokémon-inspired costumes and accessories now for fans domestically and internationally.
Since the launch of its inaugural Pokémon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pokémon such as Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny, and Sobble.
In response to the growing demand for premium Pokémon costumes, this extended licensing agreement positions Disguise to further leverage the enduring popularity of Pokémon, driving innovation and delivering immersive costume experiences to consumers.
“Part of our success comes from focusing on innovative character executions while also delving deep into the rich variety of characters available,” said Tara Cortner, president and general manager of Disguise. “In the past, products centered around Pikachu and a few others, but at Disguise, we see the opportunity to deliver products for all fans—allowing you to choose your favorite Pokémon or the one that speaks to you personally.”
Amy Sachtleben, senior director of licensing and promotions for The Pokémon Company International, added: “Disguise has been an exceptional partner in translating the unique characteristics of Pokémon into beautifully crafted costumes. Given the strong retail success in the U.S., we are excited to expand this collaboration globally and bring Pokémon-inspired costumes to an even broader audience.”
With this expanded agreement, Disguise will introduce an extensive range of Pokémon-themed costumes and accessories, available at retailers—both in-store and online—this autumn.
