Disguise and MorphCostumes have announced a strategic distribution partnership which will see MorphCostumes selling, distributing and marketing Disguise’s licensed costumes across EMEA.
The partnership demostrates a mutual confidence and recognition of Disguise’s global potential in Europe. MorphCostumes will have access to an arsenal of licensed costumes to distribute including iconic brands LEGO, Nintendo, Minecraft, and Microsoft Halo, as well as additional brands to be announced in the near future.
The agreement represents a significant milestone in Disguise’s efforts to expand its global footprint.
“We have been actively pursuing our objective of growing our licensed costumes sales in Europe,” said Tara Hefter, Disguise’s executive vice president and general manager. “EMEA is a key part of our overall international growth strategy and MorphCostumes is a strong partner who shares our commitment to quality and customer excellence, while providing expertise in fancy dress up and costumes in Europe.”
She continued: “While we have always been a powerhouse for Halloween in North America, it is our goal to provide costumes globally for incremental dress up occasions like Carnival and World Book Day.”
Gregor Lawson, co-founder of MorphCostumes, added: “We are delighted to partner with Disguise and gain the opportunity to distribute their world class portfolio of licensed costumes. It is great recognition of the competitive advantage achieved by our complementary strategies to maximise sales across Amazon, our own websites and retail partners.”
