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Dates set for virtual Halloween & Party Expo 2021

The dates have been set for next year’s Halloween & Party Expo, which will be taking place in a digital capacity, from Tuesday 19 – Thursday 21 January, 2021.

Originally scheduled to take place in Dallas from 22 – 24 January, the Halloween & Party Expo will instead offer a virtual experience, with new products, personalised recommendations and the opportunity to take part in video meetings and conferences.

Buyers will be able to explore exhibitors’ customised online showrooms and will have the option to view product images, videos, specials and more, as well as easily search for specific products or take advantage of personalised recommendations.

Based on visitors’ interests, searches and needs, the H&P Expo online platform will also be able to recommend new companies and products to help discover new connections. Visitors can also take part in video meetings, live chats and product demos via the brand new virtual platform, to learn more about exhibitors’ products and services.

Live product showcases with exhibitors will allow retailers to get up close with new releases and find out what will be trending in 2021.

“We have been talking with retailers and exhibitors over the past few months and we know the impact Covid-19 has had on our communities and your business,” said Marni Golden Vinci, show director of H&P Expo. “However, we always return to the strong, future-proof tradition of Halloween and the joy and celebration it brings.”

“The team at the Halloween & Party Expo and the Halloween & Costume Association is excited to build a new virtual opportunity that provides the resources retailers need for a successful 2021 season – including the ability to discover new products, connect with fellow retailers and new exhibitors, and find the business best practices and the tools you need to stand out from the competition.”

“If you haven’t been able to attend the show before, this year is your chance to see what you’ve been missing,” added Michele Buggy, executive director at the Halloween & Costume Association. ” Take part in one of the biggest celebrations of the year without ever needing to leave your home!”

The event will also be running virtually side-by-side with HAuNTcon – bringing the entire Halloween, haunt, party and celebration market together in one place.

Registration for the January Virtual Experience will open in the next few weeks. Find out more at

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