Chicago-based balloon company Luft Balloons has been giving away thousands of free balloons to support the Black Lives Matter movement, with 100% of all voluntary donations going to black organisations in the local community.
Following the recent amplification of the Black Lives Matter movement in America, the UK and across the world, Luft Balloons has chosen to show its support for the campaign, which works to fight against violence and systemic racism toward black people.
Describing its actions as ‘art activism’, Luft Balloons began printing ‘Black Lives Matter’ on black balloons to support the initiatives of the campaign, which works to fight against violence and systemic racism. Each balloon is handed out for free, along with a flyer full of resources for supporters, such as petitions to sign, black-owned businesses to support and educational books on the subject of race.
“While we know that no amount of balloons can solve the problem of systemic racism, we feel that it is incumbent upon us to use our voice, through our balloon art, to support the Black Lives Matter movement,” said founder Elaine Frei.
The balloons are free to be collected every day and will continue to be so for the forseeable future.
“We have a lot of work to do, but I believe that putting these balloons on our doorsteps and carrying them in protest marches will help us connect as brothers and sisters and promote a much-needed dialogue about racial justice,” Elaine continued.
Luft Balloons will also be distributing helium Black Lives Matter balloons for children to hold while marching in The Kids Non-Violent Protest Against Racism, which is taking place on 13 June.
