Tiger Feet is the name change that Budget Greeting Cards has announced as part of the award-winning wholesaler’s rebrand.
Aiming to better represent BGC’s product offering of greeting cards, partyware and giftware, the company – which won the Best Greeting Card Wholesaler Retas Award in July and 2022 and was a finalist last year – also wants to align the online and in-store shopping experiences to better serve the independent sector.
Ceo Akhtar Zahid said: “The BGC brand has been established for over 35 years and our success has been guided by listening to the needs of our customers. We are thrilled to announce our rebrand as the latest step to better serve the whole market.”
The rebrand to Tiger Feet follows the purchase of the trade and assets of Paul White and Tiger Feet Party T/A Tiger Feet Direct back in March, and the refresh includes an updated brand, new website, and streamlined vision, mission and values with the aim to remove the budget cash and carry heritage and lead the way in wholesale commerce with a trading network for businesses, professionals and individuals.
Akhtar added: “Our mission is to build a seamless commerce experience tailored to the needs of businesses and professionals that offers unparalleled product selection, competitive pricing and exceptional service to drive success and satisfaction.
“We look forward to building strong relationships with old and new customers.”
Established in 1984, Tiger Feet supplies an extensive range of greeting cards, balloons and partyware through its website and wholesale branches across the UK and Ireland alongside established publishers.
With headquarters in Manchester, the company operates across a network of eight warehouses in Belfast, Birmingham, Bradford, Bristol, Dublin, Gateshead, Manchester and Nottingham.
Akhtar said the brand’s focus for the rest of 2024 is to ensure it continues to give customers the range of products they need at the best possible price to stay competitive.
