Bristol Novelty’s marketing manager, Fran Hales, believes that although this year’s Halloween celebrations will undoubtedly be different, there will still be ‘plenty of opportunity’ for everyone.
“We are preparing for it as usual and we continue to bring in new ranges to offer different styles for our customers,” he reveals. “The approach to the day itself maybe different, but there will still be celebrations even if they are predominantly at home.”
Fran points out that home decorations will be more important than ever this year as celebrations see a shift in focus towards smaller house parties with family or friends.
“We expect the trends from the last couple of Halloweens to continue, so we are stocked with existing and new lines to serve our customers,” he added. “Our focus is to help the high street recover in the build-up to Halloween. We have always valued the custom of our bricks and mortar retailers and will do all we can to support them as they re-establish their trade after a difficult period.”
“Having seen major retailers reduce their Halloween allocation last year, this could present more of a market share when it is needed most. We encourage our customers to get in contact and find out what we can offer them as we are determined to support their businesses.”