Bristol Novelty’s business revamp includes new licensed lines

Major changes are underway at costume and party company Bristol Novelty, with significant developments of the business taking place both internally and externally.

Backed by international costume giant Rubie’s, Bristol Novelty is building on its glowing reputation in the business with a complete transformation of the company and its offering.

A brand new website has been launched, introducing plastic-free wig packaging and the first-ever Party and Events catalogue. Bristol Novelty will also be stocking over 500 licensed products from the Rubie’s collection, including exclusive costumes from the Opus range.

“It’s a very exciting time for both staff and customers of Bristol Novelty as we are all pulling together to ensure we make our ambitious plans a reality,” commented marketing manager Fran Hales. “We’ve certainly thrown ourselves into this dynamic project, which will see major changes to the way we are viewed as a company and how you view our products in stores and online.”

Fran continued: “It’s a busy period for us. Implementing major changes will take time, but with what we’ve got coming up in the pipeline and the passion we have, it’s exhilarating! We have just launched a new range of children’s costumes, updated our photography, stylised the packaging and not to mention the small matter of the revamped e-commerce website!”

Chief operating officer Mike O’Connell has been the driving force behind the changes. He added: “We’ve been working very hard behind the scenes to provide our customers with an improved wholesale experience from Bristol Novelty. It’s a giant step forward in the industry with our expansive range of costumes, party supplies and our innovative Fast Order entry system.”

“It’s also about the team here,” he continued. “We have brought in new faces to provide the perfect mix of fresh ideas with the team who already have years of internal expertise. Our new management team is almost complete and they will work closely with myself to grow and expand Bristol Novelty as we continue being the experts in fancy dress and accessories – both now and in the future.”

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