Dutch party company Boland Party has relaunched its B2B website www.boland.eu, complete with a brand new trade-only e-commerce offering.
The new site – which took more than 18 months to develop and has the look and feel of a consumer-facing website – offers a wide range of additional functionality and a number of new features, such as wish lists, notification of out of stock arrivals, new products, best sellers and suggested products.
A two-level system will mean that new and prospective customers are able to browse the site to see what’s on offer, while existing customers will be able to access full product details and place orders as soon as they have been issued with their new login details.
“The new site is far more user-friendly and a lot quicker,” said UK agent Mark Brett. “We hope that it will make placing orders much easier for all our customers.”