As Brand Licensing Europe prepares to celebrate its 20th anniversary, Tracey Devine, head of licensing and marketing EMEA for Rubie’s Masquerade, explains why Europe’s biggest licensing trade show is essential to the party trade.
Anyone who’s anyone in the licensing trade will be heading to London’s Olympia this autumn as Brand Licensing Europe (BLE) opens its doors for the 20th time. Taking place from 9 – 11 October, BLE is the holy grail for all things related to celebrating the product extension of popular brands and characters – and that, of course, includes costumes and other party products.
“While of course most of my job is to be ahead of what trends are out there,” begins Tracey. “This show is invaluable to further relationships and see licensors showcasing their new opportunities in both party and toy, which for us crosses over a great deal.”
She explains that she finds Brand Licensing Europe is an essential show for keeping up with the changes and trends in the licensing industry.
“It also allows us to reinforcing existing relationships and see what other opportunities exist,” Tracey adds. “We are extremely excited to be launching the highly-anticipated Fortnite and L.O.L Surprise costumes soon – watch this space for more exciting news to follow!”