The Wow Shop is a balloon and party shop based in Northwich town centre in Cheshire. Owner Vicky Howard shares some of the recent best sellers in the shop.
General Balloon Trends: Clear Deco Bubbles from Qualatex
“Clear Deco Bubbles have been flying off the shelves, especially when filled with paper confetti, feathers or balloons.”
Birthdays: 16” number towers
“These have become really popular, they stand on the table and last for a good while. We’ve been doing them for all ages. Things haven’t slowed down for January, we expected things to quieten down a bit but people are going big for January birthdays.”
Christmas: Balloons with gifts inside, Balloons for Elf on the Shelf
“We had a rush of parents in late November all wanting their Elves in balloons so they could arrive on 1 December travelling by balloon. We also did a lot of gifts into balloons, like stuffed toys, superheroes, My Little Pony, etc.”
New Year: Giant number balloons in gold, black and silver, party poppers, party cannons
“We completely sold out of the black, gold and silver number balloons. Also popular were the usual party poppers and cannons and all the party extras like that. We also sold a lot of balloon clusters.”
Anything Else: Giant number balloons
“We are starting to see more people ordering these for all sorts of birthdays not just the big ones, as well as anniversaries and also corporate events, to celebrate things like sales figures. We are even selling % and # balloons.”
