Balloons found themselves in the spotlight as the world responded to the Covid pandemic, allowing people to decorate their homes for occasions and making impactful displays outside of their homes for passers by. But the world’s love affair with balloons has not waned since things began to return to normal, but blossomed as consumers enjoy planning larger gatherings again. Progressive Party found out what’s hot now in the world of balloons.
As a mainstay of the party industry, balloons provide the perfect way to create on-trend parties. From huge arches and builds for party planners, to impactful displays in shop windows, branding opportunities for corporate events, down to single helium numbers to celebrate birthdays in living rooms, balloons are the perfect way for party businesses to boost sales.
For 2022, neutral earthy tones are proving successful in balloons. Gloria Veta, global brand and sales director at Gemar, says: “The new Natural range from Gemar is proving very popular. Beautiful, subtle shades inspired by nature give these balloons a distinctly sophisticated feel. The latest addition to the range is Latte. Each colour in the natural range reflects a moment in nature, Latte captures the calm of early morning, as you sip your coffee and watch the light creep into the world. A moment to pause and breathe before the hustle of life begins.”
To read the full feature in the latest issue of Progressive Party Europe magazine, simply click here.
