The new eco-friendly balloon stick invented by UK-based printed promotional balloon company B-Loony has sold over 10 million units in just eight months across the UK and around the world.
The company is the UK’s leading printer of promotional balloons, has been running for 40 years and operates globally, supplying big name clients including McDonald’s, Costa Coffee and the Hollywood Bowl.
The cardboard BalloonGrip balloon holder – which launched in January this year – was developed by B-Loony in response to the ban on plastic balloon sticks in the Single Use Plastics Directive, which is due to come into force in 2021. The company now has an international patent pending on its invention which has proved to be a best seller across the UK and globally.
“The new balloon holder has been an unqualified success and we are delighted with the number of orders we have received from around the world,” said commercial director Andy MacInnes. “If we assume that our new balloon holders are replacing plastic sticks, that’s already saved nearly 50 tonnes of plastic from landfill.”
He continued: “Most of the sales have been in the UK but we have also had orders from Canada, Germany, Italy, the Netherlands and Scandinavia and we are working on serious enquiries from Asia, Australia, Russia and the United States. We are getting the message out that natural rubber balloons and our cardboard holders are NOT plastic. As a business, we are continually innovating and looking to ensure that our products are fit for use as we all become more aware of the importance of avoiding single use plastics.”