Charles Dulles, head of international sales and business development at Italian fancy dress company Widmann, has been with the fancy dress company for the last five years. He shares his thoughts on the importance of quality in today’s market.
With almost 70 years of experience in the fancy dress sector, Widmann has built up one of the most comprehensive assortments of fancy dress costumes and accessories in the industry.
“We are proud to say we are able to offer something for any occasion, suiting many tastes as well as budgets,” Charles told PartyWorldwide.net.
“As an alternative to the commonplace low-cost, mass-produced basics sold through large department store chains and discounters, we have decided to focus on the mid-price range with differentiating quality details that clearly make the products stand out in a retail shop environment, allowing customers to feel good and ‘proud’ about their purchases.” he continued.
Charles also highlights that the imagery and packaging reflect the costumes’ difference in quality.
“We know that attention to quality and detail makes the difference and so through the use of select fabrics, enticing designs and attention to accentuating details like embroidery and finishing trim, our products allow specialised retailers to offer their customers something truly special to highlight their dress-up occasion.”