Amscan focuses attentions on World Book Day

Party and dress-up expert Amscan has released full details of its 2019 World Book Day collection, with a focus on licensed lines, generic characters and classic favourites.

Taking place on Thursday 7 March 2019, World Book Day has become a key date in the party and dress-up calendar over the past few years. The registered charity aims for every child to be given a book of their own and to celebrate reading, so many schools and libraries across the UK join in by encouraging children of all ages to dress up as their favourite literary character.

Unsurprisingly, licensed lines are a popular choice for preschooler suggestions, with Amscan focusing particularly on Dr. Seuss (Cat in the Hat, Thing 1 and Thing 2), Elmer the Elephant, The Very Hungry Caterpillar and Winnie the Pooh.

The generic lines are aimed more at primary-aged children, highlighting a selection of costumes which are able to work across a wide range of popular modern and classic literary characters.  There is also a heavy focus on costumes and accessories inspired by children’s classic novel Alice In Wonderland.

MORE NEWS
prop500
 
Creative Party's marketing manager Sheena Bowles talks about the power of a good prop....
qual500
 
Balloon brand's latest catalogue focuses on Valentine's Day and love-themed collections. ...
scream500
 
Two-day annual Halloween and horror fan convention takes place from 3 - 4 August....
amscan500
 
New everyday costume collection for 2019 is available for order now....
dino500
 
The latest clip has been viewed 32million times and is dominating newsfeeds across the world....
smiffys500
 
A judgement was made against I Love Fancy Dress for copyright infringement. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter