Aldi ready to mark World Book Day with key licences

Discount supermarket Aldi is gearing up to mark World Book Day 2020, featuring a number of licensed brands within its dress-up and costume offering.

The retailer’s licensed dress-up range went into stores on February 13 as part of its Specialbuys, ahead of World Book Day which takes place on Thursday March 5.

Aldi is offering five designs for this year’s event – which follows the theme of ‘sharing a million stories’, including classic fairytale characters Rapunzel, Cinderella as well as more contemporary and classic children’s book characters Harry Potter, Mary Poppins and Dennis the Menace.

MORE NEWS
Copy of Progressive Preschool featured image (48)
 
The latest BRC KPMG Retail Sales Monitor shows a 1.1% growth in total retail sales in March, against a 3.5% growth in March 2024. ...
Early waste Feature Image
 
Indie retailer’s latest collab turns waste balloons into bright and reusable decorations....
Copy of Progressive Preschool featured image - 2025-04-25T001342.785
 
A crowd in St Louis recently broke the record for the most people wearing banana hats....
Copy of Progressive Preschool featured image - 2025-04-25T000101.198
 
The HCA has reported that US costume companies are predicting that new tariffs could 'wipe out Halloween and severely disrupt Christmas'. ...
Copy of Progressive Preschool featured image - 2025-04-24T234556.579
 
After 18 years in business, Hull party shop, Hullaballoon is closing its doors for the final time. ...
Copy of Progressive Preschool featured image - 2025-04-24T233009.303
 
Disguise has announced a multi-year licensing agreement with SEGA of America, for the Sonic the Hedgehog licence. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter