Afro Unicorn, a brand with a mission to celebrate women and children of colour, has launched a curated assortment of its party supplies exclusively with Walmart.
The new line of over 20 exclusive products, joins the retailer’s portfolio of celebration brands in over 1,500 stores across the US and online at Walmart.com. The launch represents one of the first times a black female-owned business has entered Walmart’s party category.
The range includes plates, napkins, balloons, decorations and pinatas, as well as favours such as faux hair clips, sequin journals and an Afro Unicorn plush toy.
Laura Rush, svp of entertainment, toys and seasonal at Walmart, commented: “As the world’s largest retailer, Walmart continues to build an inclusive supply chain that reflects our customers and provides products and services that resonate and meet our customers’ needs.
“We are excited to have another black-owned business join our supplier community and warmly welcome Afro Unicorn to the fold. We look forward to our customers celebrating life milestones with these great new products.”
The unicorn features an afro-style mane and comes in a range of black shades – vanilla, caramel and mocha. April said it was important for the brand to mirror the array of black complexions of her customers.
She said: “My main goal for Afro Unicorn is to ensure black girls and women feel unique, divine, and magical. Afro Unicorn is more than a line of products. It’s a movement to make sure black people are represented and have a seat at the table.
“I’m grateful Walmart understands how important this is and gave me that seat at the table. Now, millions of little girls will grow up with products on store shelves that represent and celebrate them.”