Majors Focus On Book Day Offering

Major high street retailers and supermarkets have been ramping up their children’s fancy dress offerings as the industry prepares for World Book Day on 1 March 2018.

The popular day celebrates stories and reading and typically sees both children and teachers dressing up as their favourite book character for the day.

Supermarkets and high street retailers have been competing with traditional fancy dress retailers for the past few years, but this year sees the ranges extend even further.

Tesco’s offering includes more than 180 items, mostly priced at around £15 or lower, while Sainsbury’s also has more than 100 children’s costumes available on its website, many of which are already out of stock. Asda has also released its 2018 collection, which includes costumes for everyone from babies to adults.

On the high street, Primark’s range of World Book Day costumes all cost £12 or less, covering superheroes and princesses alongside the more traditional book characters.

Licensed lines are also key for this season, with many of the collections including costumes inspired by characters from Roald Dahl and David Walliams, alongside classic Disney and other literary favourites such as Harry Potter.

World Book Day books (which are gifted to children for £1) this year include a Mr. Men book (Mr. Silly), a collection of Paddington stories and a fact book about Marvel Avengers.

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