Looking Back At 2017: Boland Party

Whatever you might think of 2017, there is no doubt that it was a challenging year and the last 12 months certainly kept the retail industry on its toes. PWW spoke to Mark Brett, UK agent for Boland Party, to find out how the last year has shaped up for the party supplier…

A Perfect Storm

“The last year has been tough both for retailers and online retailers for different reasons. Apart from cost increases, margin decreases, and cautious consumers (quite a combination) there are the unknowns and I don’t mean Brexit or whether to buy your balloon bouquet in Bitcoins. The market dynamic combining the consumer, technology, pricing and societal changes are a perfect storm and nobody quite seems to know what direction to take.”

Room For Growth

“I still believe the party market is growing in the UK and in the rest of Europe. The issue lies with the fact that there are so many strands and influences so that the growth is not being felt by any one player. Of course that is a generalisation,as there are the odd players doing well and achieving growth but they tend to be the exception rather than the rule. Within the UK we have a Royal Wedding, while the World Cup will give the whole of Europe a boost.”

The Latex Hero

“Our highlights over the past year have been the continuing increase in customer base and huge influx of new product. Our hero product has been the humble latex balloon. Whatever the climate latex balloons consistently perform!”

The party industry in three words: Just gets better!

MORE NEWS
 
A foil Valentine’s Day balloon caused a power outage for thousands of PG&E customers in San Jose on Wednesday 14...
 
Taking place from 25 – 27 March, Angels Open Day is returning for its second year in 2018. Palmer Agencies...
 
Today (Friday 16 February) marks the beginning of Chinese New Year, one of the world’s most colourful events....
 
Celebrated balloon artist Jason Hackenwerth has made his way to Dubai with his latest 20,000 balloon sculpture....
 
PWW spoke to Susie Patten, owner of Fancy Dress Hut in Ipswich, to find out how the last year has...
 
Emma Angel, director of Angels Fancy Dress, spoke to PWW about World Book Day and what she’s expecting to be...
Get the latest news sent to your inbox
Subscribe to our daily newsletter